The Haystack Blog

The First Law of Ethical Digital Human Design: Transparency is Key
As we engage with AI-driven digital humans, whether as brand ambassadors, health advisors, or customer service assistants, we naturally develop trust and emotional connections with them.
This trust is powerful, and like all powerful things, it must be handled responsibly. The First Law of Ethical Digital Human Design is simple but critical: Digital humans must never be used to deceive or manipulate.

The Future of the Building Materials Industry: AI-Powered Digital Humans
Unlike generic AI chatbots, digital humans can be trained to understand the unique needs of each building materials brand, integrating product catalogs, technical specifications, and company-specific knowledge. Whether it’s replacing outdated chatbots, streamlining internal training, or enhancing the customer sales experience, Haystack Technologies makes it easier for brands to get spec’d, seen, and sold.

Are Digital Humans Replacing Employees? The Truth About AI in the Workplace
AI isn’t here to replace people, it’s here to make them better at what they do. In the building materials industry, high turnover and costly training create challenges for sales teams trying to navigate thousands of SKUs. Haystack’s digital humans provide on-demand, expert-level support, helping employees ramp up faster, improve performance, and reduce reliance on senior staff for training.

Customizable Digital Humans As the Future of Building Material Sales
The building materials industry is evolving fast, and customer expectations are rising just as quickly. As Forbes notes, ‘Digital humans offer users a more engaging and personalized experience,’ making them a game-changer for brands looking to stand out. By providing real-time guidance, answering complex questions, and reinforcing brand identity, customizable digital humans are transforming customer interactions and turning every engagement into a meaningful connection.

The Challenges Facing Showrooms Today: Why Smarter Solutions Are Essential
The building materials industry is facing persistent challenges in showrooms, from inventory inaccuracies to missed customer insights and time-consuming manual processes. These issues disrupt daily operations and cost businesses significant revenue. Haystack Technologies is introducing Orbit, a revolutionary solution coming in Summer 2025, to tackle these challenges with real-time tracking, actionable data, and automation designed for smarter showroom management.

How Haystack’s Technologies Are Modernizing Building Material Sales
The future of building material sales is here, powered by Haystack Technologies’ AI tools like InDI. With solutions that enhance customer engagement, empower sales teams, and streamline operations, Haystack is leading the transformation. Learn how your business can thrive in a competitive market.

The Future of AI-Driven Decision-Making: Why Digital Humans Are Leading the Way
The building products industry is evolving, and InDI is leading the way. As Haystack Technologies’ customizable digital human, InDI empowers brands to engage customers, streamline specifications, and drive sales. Learn how InDI is shaping the future of AI-driven decision-making.

Top 3 Challenges Facing Building Material Leaders in 2025 and How to Solve Them
As we enter 2025, building material leaders face rising customer expectations, supply chain complexities, and talent retention struggles. As UneeQ highlighted in a recent Telecom Reseller podcast, digital humans excel in creating emotionally intelligent experiences that guide customers through complex decisions with confidence. By integrating InDI into their operations, building material companies can meet rising customer expectations while reducing the burden on their teams.

How AI Will Redefine the Building Materials Industry in 2025
As the building products industry evolves, artificial intelligence (AI) is becoming the key to unlocking smarter workflows, stronger teams, and more efficient operations. At Haystack Technologies, we’re leading this transformation with tools like InDI, a digital human technology revolutionizing employee training and customer engagement, and Orbit, launching in 2025 to optimize showroom inventory and provide valuable customer insights. Discover how AI is shaping the future of building products with smarter decision-making, personalized experiences, and sustainable solutions.

The ROI of AI: Why InDI Is a Game-Changer for Building Materials Companies
The world of online business is evolving, and AI-powered digital humans are leading the transformation. Discover how tools like InDI can enhance customer engagement, boost efficiency, and build loyalty—all while delivering measurable ROI. Learn why digital humans are the future of sales and operations in the building materials sector.

24/7 Sales Support: How InDI Keeps Building Materials Companies Connected to Customers
In a world where customers expect instant, personalized service around the clock, traditional approaches can struggle to keep up. Enter InDI, Haystack’s AI-powered digital human technology. Designed to empower businesses to create their own unique digital persona, InDI is redefining what it means to stay connected with customers.

Ethical AI: The Future of Sales Training and Customer Support with Digital Human Technology
As AI continues transforming industries, digital human solutions must be built on strong ethical foundations. At Haystack Technologies, we ensure InDI—our AI-powered digital human for sales—is grounded in transparency, privacy, and user empowerment principles.

Is There a Place for Digital Human Assistants in the Interior Design World?
In recent years, interior design has embraced cutting-edge technology, and digital human assistants are at the forefront of this transformation. These AI-powered tools, like Haystack’s own solution, are reshaping the industry by providing personalized design recommendations, real-time visualizations, and sustainable solutions.The future of interior design is here, and it’s more exciting than ever.

Boosting Productivity with AI: The Ultimate Assistant for Interior Designers
Whether it’s managing client communication, juggling multiple projects, or staying on top of the business side of things, designers have a lot on their plates. That’s where AI-powered assistants come in. These tools are revolutionizing the way designers work by taking on tasks that would otherwise eat up valuable time, allowing designers to focus on what really matters—creating stunning spaces.

Is There a Digital Solution for The Sampling Cost Burden in the Commercial Interior Design Industry?
Sampling is a foundational part of commercial interior design and architecture. It allows clients to visualize a design before it becomes reality and manufacturers to showcase their product's quality and aesthetics. However, this practice carries significant costs, creating a financial burden for building materials companies.

The Product Sourcing Maze: Insights from the Trenches of Commercial Interior Design
Picture this: You're a third-party contractor working on a commercial interior design project. The designer has handed you a list of products that would make even the most seasoned treasure hunter scratch their head. Welcome to the wild world of product sourcing in commercial interior design.

The Evolution of Product Search: AI's Impact on Design
Imagine this: You're working on a modern, eco-friendly office space for a tech startup. Instead of spending days researching sustainable furniture options, you upload your mood board to Smart Search. Within seconds, you're presented with a curated selection of sustainable furniture, lighting fixtures, and materials that perfectly capture your desired aesthetic. What would have taken days of research is now accomplished in minutes, freeing you to focus on what you do best - creating stunning designs.

Collaboration is Key: Connecting Designers and Distributors through Technology
Our innovative sales technologies are transforming how these two vital groups interact, ultimately leading to better outcomes for everyone involved. For designers, our advanced search technology saves time and reduces frustration by quickly and efficiently finding the perfect product for a project. Our technology enhances product visibility and increases specifications for manufacturers, leading to more sales.

Royal Resource Case Study: Boosting Business with AI-Powered Search
Royal Resource faced a common challenge in the home improvement industry: their product search and discovery process could have been more efficient and time-consuming. Designers and customers often needed help finding specific products that met their needs, leading to frustration and lost sales opportunities. Luckily, the company recognized that AI search had the power to solve these issues.

Kodak’s Downfall: The Critical Lesson in Embracing Digital Technology for Business Success
This story of Kodak is a cautionary tale for businesses today. It highlights the importance of adopting advanced technologies to remain competitive and relevant. Just as Kodak failed to capitalize on the digital revolution, modern businesses risk obsolescence if they don’t embrace emerging technologies like AI-powered intelligent search to transform their operations and customer experiences.