The Haystack Blog

The First Law of Ethical Digital Human Design: Transparency is Key
Lizzie Z Lizzie Z

The First Law of Ethical Digital Human Design: Transparency is Key

As we engage with AI-driven digital humans, whether as brand ambassadors, health advisors, or customer service assistants, we naturally develop trust and emotional connections with them.

This trust is powerful, and like all powerful things, it must be handled responsibly. The First Law of Ethical Digital Human Design is simple but critical: Digital humans must never be used to deceive or manipulate.

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The Future of the Building Materials Industry: AI-Powered Digital Humans
Haystack Technologies Haystack Technologies

The Future of the Building Materials Industry: AI-Powered Digital Humans

Unlike generic AI chatbots, digital humans can be trained to understand the unique needs of each building materials brand, integrating product catalogs, technical specifications, and company-specific knowledge. Whether it’s replacing outdated chatbots, streamlining internal training, or enhancing the customer sales experience, Haystack Technologies makes it easier for brands to get spec’d, seen, and sold.

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Are Digital Humans Replacing Employees? The Truth About AI in the Workplace
Lizzie Z Lizzie Z

Are Digital Humans Replacing Employees? The Truth About AI in the Workplace

AI isn’t here to replace people, it’s here to make them better at what they do. In the building materials industry, high turnover and costly training create challenges for sales teams trying to navigate thousands of SKUs. Haystack’s digital humans provide on-demand, expert-level support, helping employees ramp up faster, improve performance, and reduce reliance on senior staff for training.

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Customizable Digital Humans As the Future of Building Material Sales
Haystack Technologies Haystack Technologies

Customizable Digital Humans As the Future of Building Material Sales

The building materials industry is evolving fast, and customer expectations are rising just as quickly. As Forbes notes, ‘Digital humans offer users a more engaging and personalized experience,’ making them a game-changer for brands looking to stand out. By providing real-time guidance, answering complex questions, and reinforcing brand identity, customizable digital humans are transforming customer interactions and turning every engagement into a meaningful connection.

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The Challenges Facing Showrooms Today: Why Smarter Solutions Are Essential
Lizzie Z Lizzie Z

The Challenges Facing Showrooms Today: Why Smarter Solutions Are Essential

The building materials industry is facing persistent challenges in showrooms, from inventory inaccuracies to missed customer insights and time-consuming manual processes. These issues disrupt daily operations and cost businesses significant revenue. Haystack Technologies is introducing Orbit, a revolutionary solution coming in Summer 2025, to tackle these challenges with real-time tracking, actionable data, and automation designed for smarter showroom management.

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How Haystack’s Technologies Are Modernizing Building Material Sales
Lizzie Z Lizzie Z

How Haystack’s Technologies Are Modernizing Building Material Sales

The future of building material sales is here, powered by Haystack Technologies’ AI tools like InDI. With solutions that enhance customer engagement, empower sales teams, and streamline operations, Haystack is leading the transformation. Learn how your business can thrive in a competitive market.

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Top 3 Challenges Facing Building Material Leaders in 2025 and How to Solve Them
Haystack Technologies Haystack Technologies

Top 3 Challenges Facing Building Material Leaders in 2025 and How to Solve Them

As we enter 2025, building material leaders face rising customer expectations, supply chain complexities, and talent retention struggles. As UneeQ highlighted in a recent Telecom Reseller podcast, digital humans excel in creating emotionally intelligent experiences that guide customers through complex decisions with confidence. By integrating InDI into their operations, building material companies can meet rising customer expectations while reducing the burden on their teams.

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How AI Will Redefine the Building Materials Industry in 2025
Haystack Technologies Haystack Technologies

How AI Will Redefine the Building Materials Industry in 2025

As the building products industry evolves, artificial intelligence (AI) is becoming the key to unlocking smarter workflows, stronger teams, and more efficient operations. At Haystack Technologies, we’re leading this transformation with tools like InDI, a digital human technology revolutionizing employee training and customer engagement, and Orbit, launching in 2025 to optimize showroom inventory and provide valuable customer insights. Discover how AI is shaping the future of building products with smarter decision-making, personalized experiences, and sustainable solutions.

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The ROI of AI: Why InDI Is a Game-Changer for Building Materials Companies
Lizzie Z Lizzie Z

The ROI of AI: Why InDI Is a Game-Changer for Building Materials Companies

The world of online business is evolving, and AI-powered digital humans are leading the transformation. Discover how tools like InDI can enhance customer engagement, boost efficiency, and build loyalty—all while delivering measurable ROI. Learn why digital humans are the future of sales and operations in the building materials sector.

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Is There a Place for Digital Human Assistants in the Interior Design World?
Lizzie Z Lizzie Z

Is There a Place for Digital Human Assistants in the Interior Design World?

In recent years, interior design has embraced cutting-edge technology, and digital human assistants are at the forefront of this transformation. These AI-powered tools, like Haystack’s own solution, are reshaping the industry by providing personalized design recommendations, real-time visualizations, and sustainable solutions.The future of interior design is here, and it’s more exciting than ever.

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Boosting Productivity with AI: The Ultimate Assistant for Interior Designers
Lizzie Z Lizzie Z

Boosting Productivity with AI: The Ultimate Assistant for Interior Designers

Whether it’s managing client communication, juggling multiple projects, or staying on top of the business side of things, designers have a lot on their plates. That’s where AI-powered assistants come in. These tools are revolutionizing the way designers work by taking on tasks that would otherwise eat up valuable time, allowing designers to focus on what really matters—creating stunning spaces.

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The Evolution of Product Search: AI's Impact on Design
Lizzie Z Lizzie Z

The Evolution of Product Search: AI's Impact on Design

Imagine this: You're working on a modern, eco-friendly office space for a tech startup. Instead of spending days researching sustainable furniture options, you upload your mood board to Smart Search. Within seconds, you're presented with a curated selection of sustainable furniture, lighting fixtures, and materials that perfectly capture your desired aesthetic. What would have taken days of research is now accomplished in minutes, freeing you to focus on what you do best - creating stunning designs.

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Collaboration is Key: Connecting Designers and Distributors through Technology
Haystack Technologies Haystack Technologies

Collaboration is Key: Connecting Designers and Distributors through Technology

Our innovative sales technologies are transforming how these two vital groups interact, ultimately leading to better outcomes for everyone involved. For designers, our advanced search technology saves time and reduces frustration by quickly and efficiently finding the perfect product for a project. Our technology enhances product visibility and increases specifications for manufacturers, leading to more sales.

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Royal Resource Case Study: Boosting Business with AI-Powered Search
Haystack Technologies Haystack Technologies

Royal Resource Case Study: Boosting Business with AI-Powered Search

Royal Resource faced a common challenge in the home improvement industry: their product search and discovery process could have been more efficient and time-consuming. Designers and customers often needed help finding specific products that met their needs, leading to frustration and lost sales opportunities. Luckily, the company recognized that AI search had the power to solve these issues.

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Kodak’s Downfall: The Critical Lesson in Embracing Digital Technology for Business Success
Haystack Technologies Haystack Technologies

Kodak’s Downfall: The Critical Lesson in Embracing Digital Technology for Business Success

This story of Kodak is a cautionary tale for businesses today. It highlights the importance of adopting advanced technologies to remain competitive and relevant. Just as Kodak failed to capitalize on the digital revolution, modern businesses risk obsolescence if they don’t embrace emerging technologies like AI-powered intelligent search to transform their operations and customer experiences.

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