24/7 Sales Support: How InDI Keeps Building Materials Companies Connected to Customers

For building materials companies, delivering exceptional customer service is more important than ever. Whether helping homeowners choose the perfect product or guiding contractors with technical advice, your ability to support customers directly impacts trust and sales.

But in a world where customers expect instant, personalized service around the clock, traditional approaches can struggle to keep up. Enter InDI, Haystack’s AI-powered digital human technology. Designed to empower businesses to create their unique digital persona, InDI is redefining what it means to stay connected with customers.

Meeting the Needs of Modern Customers

The way customers interact with businesses has changed dramatically. In the past, they relied on phone calls or in-person visits for guidance. Now, they expect immediate answers, tailored recommendations, and flexible support that fits their busy schedules.

These shifts have placed immense pressure on businesses to provide high-quality service while managing daily operations. The challenge becomes even more significant when you factor in limited resources—hiring additional staff or extending service hours isn’t always an option. This is where innovative tools like InDI can bridge the gap, enabling companies to meet these heightened expectations without increasing costs or sacrificing quality.

What Makes InDI Different?

At its core, InDI is Haystack’s digital human technology, designed to give businesses a scalable yet personal way to connect with customers. What makes InDI unique is its flexibility. Companies can customize their digital human’s appearance, tone of voice, and personality to create a virtual brand ambassador that reflects their identity. For example, you might create a friendly, approachable digital human to guide homeowners through design choices or a professional, polished representative to handle contractors’ technical inquiries. This customization transforms InDI from a tool into an extension of your brand. The result? Your business is always available, offering human-like service that feels personal and engaging, no matter the time or place.

The Power of Personalized, 24/7 Support

Today’s customers don’t just want answers—they want answers tailored to their needs. InDI delivers precisely that. It doesn’t just respond to inquiries; it analyzes preferences and makes intelligent recommendations.

Consider a homeowner exploring flooring options late at night. They might not know where to start, but your digital human—powered by InDI—can guide them toward eco-friendly materials that fit their budget and design vision. It might even offer tips on installation and maintenance, ensuring they feel confident in their choice. This ability to deliver personalized service at any hour builds trust and makes customers feel valued, strengthening their connection to your brand.

Solving Common Business Challenges

One of the biggest obstacles for building materials companies is scaling customer service without increasing overhead. Hiring and training staff to manage repetitive inquiries like product availability or troubleshooting isn’t always practical, especially during peak periods. InDI addresses this by taking on routine tasks, freeing your sales and support teams to focus on more complex and high-impact activities. It ensures your customers get consistent, high-quality service while reducing your team's workload.

A Competitive Advantage

Adopting digital human technology is about more than meeting today’s customer demands—it’s about staying ahead in an increasingly competitive market. With InDI, your business can stand out by offering accessible, emotionally engaging services. Unlike generic chatbots, a digital human powered by InDI feels personal, creating a customer connection beyond transactional interactions. This isn’t just an operational advantage; it’s a statement about your commitment to innovation and excellence. That kind of distinction can make all the difference in a crowded marketplace.

Future-Proofing Your Customer Service

As customer expectations evolve, businesses that fail to adapt risk falling behind. By integrating InDI into your customer service strategy, you’re not just addressing current needs but preparing for the future. From providing 24/7 support to delivering personalized recommendations, InDI ensures your business remains relevant and competitive in a rapidly changing industry landscape.

Building Trust with Every Interaction

Imagine a contractor working on a large project who needs specific product details outside of regular hours. Instead of waiting until the next day, they connect with your digital human, who instantly provides accurate, up-to-date information. Now imagine that same contractor returning to your business repeatedly because they know they can rely on your support, no matter the time. That’s the power of building trust through consistent, high-quality interactions—and it’s exactly what InDI makes possible.

Final Thoughts

The building materials industry is changing, and businesses must evolve. Customer service is no longer just about answering questions—creating meaningful connections that drive loyalty and growth. With InDI, Haystack’s digital human technology, you can offer personalized, 24/7 service that reflects your brand and meets the needs of today’s customers. From reducing operational strain to strengthening customer relationships, the benefits are clear: InDI isn’t just a solution—it’s a competitive advantage.

Are you ready to transform your customer service? Contact Us today to learn how InDI can help your business grow.