Founder & Chief of Sales

Prior to founding Haystack, Dean spent over two decades at Sampling International, a leading provider of physical sampling solutions for flooring, textiles, window treatments and more. That hands-on experience directly informed his vision for Haystack—bridging physical and digital with scalable, AI-powered tools that solve real-world problems for building product brands.

Chief Financial Officer

Her role spans three core areas: leading financial operations, collaborating with the CEO on advancing Haystack’s suite of technologies, and overseeing the company’s IP strategy through patents and legal protections. Bee is passionate about building financial systems that support scalable AI solutions and is focused on strategic partnerships that drive growth.

Chief Technology Officer

With over three decades of experience, he is a seasoned technology and business executive known for driving transformative change and delivering impactful business outcomes on a global scale. His career is defined by leadership in business strategy, innovation, and a consistent record of building and guiding high-performance technology teams.

Director of Technical Marketing

Lizzie brings both marketing expertise and firsthand experience from the design side of the business, allowing her to shape positioning and strategy that speak directly to real user needs. Previously, she served as Digital Marketing Specialist at Momentum Textiles and Wallcovering, where she led a digital strategy that grew the company’s social presence by over 180%. In 2020, she founded her consulting practice, LaBelle Branding, further honing her ability to communicate value across audiences and channels.

Customer Integrations Manager

Lead Software Engineer

His career began early, writing code at age six, and has since spanned roles at institutions like the Stanford Institute and Cox Communications. With over 25 years of experience in software development and AI, David brings deep architectural knowledge and hands-on expertise in building scalable systems. His ability to bridge complex technical concepts with practical implementation makes him a driving force behind Haystack’s AI infrastructure and product development.