The ROI of AI: Why InDI Is a Game-Changer for Building Materials Companies
The building materials industry is undergoing a significant transformation, driven by evolving customer demands and the increasing complexity of product options. At the heart of this shift is the adoption of new technologies. One of the most promising advancements is digital humans, AI-powered virtual assistants that enhance customer engagement, streamline operations, and empower sales teams.
At Haystack Technologies, we aim to empower building materials companies to boost sales and elevate customer satisfaction. Simultaneously, we enhance both sides of the industry by transforming the shopping experience for the A&D community, making it seamless and intuitive for them to find exactly what they need. By bridging these sectors, InDI fosters stronger connections across the commercial interior design industry, improving every touchpoint—from initial inquiry to final purchase and beyond.
1. Enhanced Customer Engagement: Driving Revenue Growth
Today’s customers expect instant, personalized support when making purchasing decisions. Businesses that excel in customer engagement are seeing sales growth rates 4-8% higher than market averages.
InDI delivers on these expectations by providing 24/7, human-like assistance that guides customers through complex decision-making processes. What sets InDI apart is its ability to adapt to your brand. You can design InDI to reflect your company’s voice and values, ensuring every customer interaction feels seamless and authentic. By meeting customers where they are, InDI drives engagement that leads to increased revenue and long-term loyalty.
2. Increased Efficiency: Lower Costs, Higher Productivity
Repetitive tasks—like answering common inquiries or guiding customers through catalogs—take up valuable time that sales teams could spend on high-impact activities. Digital humans can reduce these inefficiencies, leading to significant cost savings.
According to McKinsey, AI-powered assistants can cut operational costs by 20-40% while boosting conversion rates by 20%. InDI brings this benefit to the building materials industry by:
Automating routine customer service tasks.
Reduce turnover by onboarding a digital human expert who trains your sales team to focus on closing deals and building relationships.
Providing real-time support to customers, minimizing delays in the sales process.
By optimizing resources, InDI helps companies do more with less, improving both the efficiency of operations and the productivity of their teams.
3. Building Loyalty: 306% Higher Lifetime Value
Loyal customers are the lifeblood of any business, and digital humans like InDI excel at fostering meaningful connections that lead to long-term loyalty. Studies show customers emotionally connected to a brand have a 306% higher lifetime value.
With InDI, businesses can:
Deliver tailored recommendations that align with each customer’s unique needs.
Offer consistent and reliable support, building trust and confidence in your brand.
Act as an approachable brand ambassador, strengthening emotional connections with customers.
This combination of personalization and reliability creates a customer experience that keeps people returning—driving repeat business and referrals.
Why InDI Is the Ideal Solution for Building Materials Companies
Unlike traditional chatbots or generic AI tools, InDI is explicitly built to address the challenges faced by the building materials industry. It enables businesses to create a digital human that feels like an extension of their team. Here’s what you can expect from InDI:
24/7 Availability: Engage with customers whenever they need support—day or night.
Brand Alignment: Design InDI to reflect your company’s identity, ensuring it acts as a true brand ambassador.
Sales Team Empowerment: Use InDI’s interactive training simulations to improve your team’s product knowledge and communication skills.
Tailored Customer Experiences: Deliver personalized recommendations and guidance to customers, fostering satisfaction and trust.
With InDI, you can seamlessly integrate cutting-edge AI technology into your operations while maintaining a human touch that sets you apart in the market.
Measurable ROI: The Case for Digital Humans
The ROI of AI-powered digital humans like InDI is clear. Businesses leveraging this technology are achieving:
Higher Sales Growth: 4-8% above market averages.
Improved Efficiency: Up to 40% cost reductions and 20% higher conversion rates.
Stronger Customer Loyalty: 306% higher lifetime value from emotionally connected customers.
These aren’t just abstract benefits but measurable results that directly impact your bottom line. InDI offers a proven way to future-proof your business while meeting the evolving expectations of modern customers.
Ready to See the ROI of InDI for Yourself?
The future of building materials sales is here, powered by digital humans. With InDI, you’ll improve customer experiences, empower your team, streamline your operations, and achieve measurable ROI. Let us show you how InDI can transform your business and deliver meaningful results. Together, we can shape the future of customer engagement and sales in the building materials industry.
