We’re here to help you join the AI revolution.

About Haystack Technologies

We’re building the digital infrastructure for the building materials industry.

With over 40 years of hands-on experience in the building materials industry, we understand the challenges brands and showrooms face—because we’ve lived them. That’s why we develop practical, scalable technology solutions designed specifically for this industry.

From smart sample tracking to full showroom automation, our tools don’t just modernize operations, they make them work better. We provide the hardware, software, and support to help teams work smarter, gain visibility, and unlock the data they’ve been missing for decades.

Whether you're a global brand or an independent retailer, Haystack is here to fill the gaps not only between the process of sampling and sales, but also between your physical products and your digital future.