As AI continues transforming industries, digital human solutions must be built on strong ethical foundations. At Haystack Technologies, we ensure InDI—our AI-powered digital human for sales—is grounded in transparency, privacy, and user empowerment principles. In partnership with UneeQ, a global leader in AI-driven digital human technology, we leverage their expertise in creating lifelike, interactive digital humans to enhance customer experiences across sectors like healthcare, finance, and sales—and now, the building materials and interior design industries, reflecting our mission to simplify and modernize these fields.

The Five Laws of Ethical Digital Human Design, as UneeQ outlines, serve as the guiding principles for developing and implementing InDI in real-world scenarios. These laws ensure that AI technology doesn’t just meet operational goals but also enriches the customer experience responsibly.

1. Honesty and Transparency

InDI is designed to foster trust by being upfront about its AI identity. When interacting with clients or customers, InDI makes it clear that they are engaging with an AI—not a human being. This transparency is crucial in maintaining the integrity of the customer relationship, ensuring they always know who they’re speaking to.

For businesses, this builds long-term trust, especially in sectors like building materials and interior design, where informed decision-making is critical. As UneeQ explains, “Digital humans offer a scalable way to deliver human-like interaction…making the experience not just functional, but engaging and emotionally connected.”

2. AI for Good

At Haystack, we believe that AI should be a force for good. InDI is developed not just to train sales teams or assist customers but to create positive experiences. Whether it’s helping a sales rep improve their communication skills or guiding a customer through the intricate process of selecting flooring materials, InDI delivers support with empathy and efficiency.

This aligns with UneeQ’s vision that digital humans must be created with the intent to serve and protect users, empowering them rather than exploiting their data or trust.

3. Privacy Protection

Data privacy is a top priority in the design of InDI. Every interaction is securely handled, ensuring that customer data is protected. We understand that users value their privacy, which is why InDI fully complies with privacy regulations. Our commitment is to be completely transparent about data collection and use, always putting the user first.

As UneeQ highlights in their Five Laws of Ethical Digital Human Design, AI must respect user privacy, ensuring that interactions are private and secure. For businesses in building materials and interior design, where personalized recommendations often rely on customer data, InDI offers a responsible solution that balances personalization with privacy.

4. Respect and Professionalism

InDI is built to interact respectfully and nonjudgmentally with customers and employees. Whether handling customer inquiries or guiding sales teams through training sessions, InDI operates with professionalism at every step.

This focus on respect ensures that users and businesses have positive, productive experiences, no matter the complexity of the interaction.

5. Co-Design and Diversity

The future of AI is inclusive, and at Haystack Technologies, we ensure that InDI is developed with input from a diverse range of stakeholders. This not only helps avoid bias but ensures that InDI can significantly meet the varied needs of different industries as it scales globally.

InDI is designed to meet users' needs across cultural and economic spectrums, from offering customer support in multiple languages to assisting in personalized design recommendations.

Why Ethical AI is Essential for Your Business

Adopting AI-powered digital humans like InDI offers significant competitive advantages for businesses in building materials and interior design. But beyond the technology’s capabilities, the ethical design behind InDI ensures both businesses and customers benefit from a fair, transparent, and secure experience.

As UneeQ highlights, “AI must be designed and implemented to serve and protect human beings,” and InDI does just that. Whether it’s empowering your sales team or enhancing your customer interactions, InDI delivers measurable results while prioritizing ethical standards.

Ready to Experience Ethical AI with InDI?

At Haystack Technologies, we’re not just leading with technology but setting the standard for ethical digital human design. Discover how InDI can revolutionize your sales training and customer engagement while keeping ethics at the forefront.