Staying competitive in today’s environment requires more than traditional methods. Companies must embrace advanced technologies to enhance their operations and meet the evolving demands of their customers. One such technology is AI-powered search, which has proven to be a game-changer for retail and home improvement industries. This case study examines how Royal Resource, a leading distributor in the home improvement industry, utilized AI-driven search capabilities to improve their business outcomes significantly.

The Challenge: Inefficient Product Search and Discovery

Royal Resource faced a common challenge in the home improvement industry: their product search and discovery process could have been more efficient and time-consuming. Designers and customers often needed help finding specific products that met their needs, leading to frustration and lost sales opportunities. The company recognized that more than traditional search methods were required to keep up with the demands of a growing and increasingly digital-savvy customer base.

The Solution: Implementing AI-Powered Search with Connect

To address this challenge, Royal Resource partnered with Connect, a platform powered by Haystack Technologies, to implement AI-driven image and color palette search capabilities. This advanced technology allowed designers to quickly and accurately find products that matched their specific criteria, whether they were looking for a particular design, color, or style.

The AI-powered search tool was designed to understand the nuances of visual search, making it easier for users to find what they needed without having to wade through irrelevant results. This not only improved the efficiency of the search process but also enhanced the overall customer experience.

The Results: Significant Improvements in Search Engagement

The impact of implementing AI-powered search was immediate and profound. Over a year, Royal Resource experienced:

• 116% Increase in Image Searches: The introduction of AI-powered image search capabilities significantly increased the number of image searches conducted by designers. This suggests that users found the new tool more effective in helping them find the needed products.

• 251% Increase in Color Palette Searches: The color palette search functionality, powered by AI, proved particularly popular. The ability to search by specific colors allowed designers to quickly locate products that matched their desired aesthetic, dramatically increasing color palette searches.

These results demonstrate the power of AI-driven search technology in transforming how customers interact with product catalogs. Royal Resource improved customer satisfaction and drove business growth by making it easier for designers to find exactly what they’re looking for.

Conclusion: The Importance of Adopting Advanced Technologies

The success of Royal Resource’s AI-powered search implementation underscores the importance of adopting advanced technologies in today’s business landscape. As customer expectations continue to rise, companies must leverage tools like AI to stay competitive and meet those expectations.

By integrating AI-powered search into its operations, Royal Resource improved the efficiency of its search process and positioned itself as a leader in the home improvement industry. This case study is a powerful example of how businesses can harness the power of AI to drive growth and enhance the customer experience.

The message is clear for companies looking to stay ahead of the curve: investing in advanced technologies like AI-powered search is not just a smart move—it’s essential for long-term success.